The Cloud Washers Will Lose



There are two camps in the cloud world. There are the cloud washers, which are the ones who put a cloud sticker on everything. They say, “Oh, yes, it’s a private cloud for big data.” Then they throw in a few dozen other buzz words for the new look on their legacy technology. The other camp, the cloud services providers, enable customers to innovate in less time than it would take if they had to rely on static, traditional systems.

The cloud washers will lose in this new fast world. Their camp will be abandoned and replaced by a next generation of service providers that offer ways to build apps, host them anywhere and do it all in a fluid fashion. It’s happening now and it’s happening faster than anyone thought it would. Customers want on-demand services, not a reinvention of what they already have.

“They do not want something…

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